diff --git a/erpnext/accounts/doctype/pricing_rule/pricing_rule.py b/erpnext/accounts/doctype/pricing_rule/pricing_rule.py
index ac0cd7e895c..7f0f60ff02e 100644
--- a/erpnext/accounts/doctype/pricing_rule/pricing_rule.py
+++ b/erpnext/accounts/doctype/pricing_rule/pricing_rule.py
@@ -167,7 +167,12 @@ def get_pricing_rule_for_item(args):
 
 	if args.transaction_type=="selling":
 		if args.customer and not (args.customer_group and args.territory):
-			customer = frappe.get_cached_value("Customer", args.customer, ["customer_group", "territory"])
+
+			if args.quotation_to and args.quotation_to != 'Customer':
+				customer = frappe._dict()
+			else:
+				customer = frappe.get_cached_value("Customer", args.customer, ["customer_group", "territory"])
+
 			if customer:
 				args.customer_group, args.territory = customer
 
diff --git a/erpnext/public/js/controllers/transaction.js b/erpnext/public/js/controllers/transaction.js
index 8c74f736eab..623b6e7d216 100644
--- a/erpnext/public/js/controllers/transaction.js
+++ b/erpnext/public/js/controllers/transaction.js
@@ -429,6 +429,7 @@ erpnext.TransactionController = erpnext.taxes_and_totals.extend({
 							set_warehouse: me.frm.doc.set_warehouse,
 							warehouse: item.warehouse,
 							customer: me.frm.doc.customer || me.frm.doc.party_name,
+							quotation_to: me.frm.doc.quotation_to,
 							supplier: me.frm.doc.supplier,
 							currency: me.frm.doc.currency,
 							update_stock: update_stock,
diff --git a/erpnext/stock/get_item_details.py b/erpnext/stock/get_item_details.py
index 1c614dffab9..f9a4a151a4b 100644
--- a/erpnext/stock/get_item_details.py
+++ b/erpnext/stock/get_item_details.py
@@ -573,6 +573,10 @@ def validate_conversion_rate(args, meta):
 def get_party_item_code(args, item_doc, out):
 	if args.transaction_type=="selling" and args.customer:
 		out.customer_item_code = None
+
+		if args.quotation_to != 'Customer':
+			return
+
 		customer_item_code = item_doc.get("customer_items", {"customer_name": args.customer})
 
 		if customer_item_code: