diff --git a/erpnext/setup/install.py b/erpnext/setup/install.py
index b826c52f20e..fb09598a450 100644
--- a/erpnext/setup/install.py
+++ b/erpnext/setup/install.py
@@ -4,7 +4,6 @@
 
 import click
 import frappe
-from frappe import _
 from frappe.custom.doctype.custom_field.custom_field import create_custom_fields
 from frappe.desk.page.setup_wizard.setup_wizard import add_all_roles_to
 from frappe.utils import cint
@@ -12,6 +11,7 @@ from frappe.utils import cint
 import erpnext
 from erpnext.setup.default_energy_point_rules import get_default_energy_point_rules
 from erpnext.setup.doctype.incoterm.incoterm import create_incoterms
+from erpnext.setup.utils import identity as _
 
 from .default_success_action import get_default_success_action
 
@@ -193,22 +193,25 @@ def add_company_to_session_defaults():
 
 def add_standard_navbar_items():
 	navbar_settings = frappe.get_single("Navbar Settings")
+<<<<<<< HEAD
 
+=======
+>>>>>>> 9a989a84fb (fix: use dummy translations for custom field labels (#49875))
 	erpnext_navbar_items = [
 		{
-			"item_label": "Documentation",
+			"item_label": _("Documentation"),
 			"item_type": "Route",
 			"route": "https://docs.erpnext.com/",
 			"is_standard": 1,
 		},
 		{
-			"item_label": "User Forum",
+			"item_label": _("User Forum"),
 			"item_type": "Route",
 			"route": "https://discuss.frappe.io",
 			"is_standard": 1,
 		},
 		{
-			"item_label": "Frappe School",
+			"item_label": _("Frappe School"),
 			"item_type": "Route",
 			"route": "https://frappe.io/school?utm_source=in_app",
 			"is_standard": 1,
diff --git a/erpnext/setup/setup_wizard/operations/install_fixtures.py b/erpnext/setup/setup_wizard/operations/install_fixtures.py
index 0f3356ffa50..5c5d47730eb 100644
--- a/erpnext/setup/setup_wizard/operations/install_fixtures.py
+++ b/erpnext/setup/setup_wizard/operations/install_fixtures.py
@@ -16,6 +16,10 @@ from frappe.utils import cstr, getdate
 
 from erpnext.accounts.doctype.account.account import RootNotEditable
 from erpnext.regional.address_template.setup import set_up_address_templates
+<<<<<<< HEAD
+=======
+from erpnext.setup.utils import identity as _
+>>>>>>> 9a989a84fb (fix: use dummy translations for custom field labels (#49875))
 
 
 def read_lines(filename: str) -> list[str]:
@@ -550,7 +554,7 @@ def create_bank_account(args, demo=False):
 			return doc
 
 		except RootNotEditable:
-			frappe.throw(_("Bank account cannot be named as {0}").format(args.get("bank_account")))
+			frappe.throw(frappe._("Bank account cannot be named as {0}").format(args.get("bank_account")))
 		except frappe.DuplicateEntryError:
 			# bank account same as a CoA entry
 			pass
diff --git a/erpnext/setup/utils.py b/erpnext/setup/utils.py
index eae5c9f6c74..b7436a140f8 100644
--- a/erpnext/setup/utils.py
+++ b/erpnext/setup/utils.py
@@ -234,3 +234,15 @@ def welcome_email():
 	site_name = get_default_company() or "ERPNext"
 	title = _("Welcome to {0}").format(site_name)
 	return title
+
+
+def identity(x, *args, **kwargs):
+	"""Used for redefining the translation function to return the string as is.
+
+	We want to create english records but still mark the strings as translatable.
+	E.g. when the respective DocTypes have 'Translate Link Fields' enabled or
+	we're creating custom fields.
+
+	Use like this: `from erpnext.setup.utils import identity as _`
+	"""
+	return x