diff --git a/erpnext/crm/doctype/newsletter/newsletter.py b/erpnext/crm/doctype/newsletter/newsletter.py
index 548ccf78c58..52d31783514 100644
--- a/erpnext/crm/doctype/newsletter/newsletter.py
+++ b/erpnext/crm/doctype/newsletter/newsletter.py
@@ -63,7 +63,7 @@ class Newsletter(Document):
 			reference_doctype = self.doctype, reference_name = self.name,
 			unsubscribe_method = "/api/method/erpnext.crm.doctype.newsletter.newsletter.unsubscribe",
 			unsubscribe_params = {"name": self.newsletter_list},
-			bulk_priority = 1)
+			bulk_priority = 0)
 
 		if not frappe.flags.in_test:
 			frappe.db.auto_commit_on_many_writes = False