diff --git a/erpnext/selling/doctype/quotation/quotation.json b/erpnext/selling/doctype/quotation/quotation.json
index 041ec44b7e9..b9fb7d97a01 100644
--- a/erpnext/selling/doctype/quotation/quotation.json
+++ b/erpnext/selling/doctype/quotation/quotation.json
@@ -125,19 +125,20 @@
   "competitors",
   "column_break_117",
   "order_lost_reason",
+  "utm_analytics_section",
+  "utm_source",
+  "utm_medium",
+  "column_break_fozg",
+  "utm_campaign",
+  "utm_content",
   "additional_info_section",
   "status",
   "customer_group",
   "territory",
   "column_break_108",
-  "utm_source",
-  "utm_campaign",
-  "utm_medium",
-  "utm_content",
-  "column_break4",
   "opportunity",
-  "supplier_quotation",
   "enq_det",
+  "supplier_quotation",
   "connections_tab"
  ],
  "fields": [
@@ -843,13 +844,6 @@
    "oldfieldtype": "Small Text",
    "print_hide": 1
   },
-  {
-   "fieldname": "column_break4",
-   "fieldtype": "Column Break",
-   "oldfieldtype": "Column Break",
-   "print_hide": 1,
-   "width": "50%"
-  },
   {
    "default": "Draft",
    "fieldname": "status",
@@ -1125,13 +1119,23 @@
   {
    "fieldname": "column_break_bffp",
    "fieldtype": "Column Break"
+  },
+  {
+   "fieldname": "column_break_fozg",
+   "fieldtype": "Column Break"
+  },
+  {
+   "collapsible": 1,
+   "fieldname": "utm_analytics_section",
+   "fieldtype": "Section Break",
+   "label": "UTM Analytics"
   }
  ],
  "icon": "fa fa-shopping-cart",
  "idx": 82,
  "is_submittable": 1,
  "links": [],
- "modified": "2026-02-06 16:44:02.134974",
+ "modified": "2026-02-06 17:34:22.170032",
  "modified_by": "Administrator",
  "module": "Selling",
  "name": "Quotation",
diff --git a/erpnext/selling/doctype/selling_settings/selling_settings.json b/erpnext/selling/doctype/selling_settings/selling_settings.json
index 9fe14ae2a98..b7e4fce817d 100644
--- a/erpnext/selling/doctype/selling_settings/selling_settings.json
+++ b/erpnext/selling/doctype/selling_settings/selling_settings.json
@@ -41,6 +41,8 @@
   "allow_zero_qty_in_quotation",
   "allow_zero_qty_in_sales_order",
   "set_zero_rate_for_expired_batch",
+  "section_break_avhb",
+  "enable_utm",
   "experimental_section",
   "use_legacy_js_reactivity",
   "subcontracting_inward_tab",
@@ -305,6 +307,19 @@
    "fieldname": "enable_tracking_sales_commissions",
    "fieldtype": "Check",
    "label": "Enable tracking sales commissions"
+  },
+  {
+   "fieldname": "section_break_avhb",
+   "fieldtype": "Section Break",
+   "label": "Analytics"
+  },
+  {
+   "default": "0",
+   "description": "Enable UTM parameters",
+   "documentation_url": "https://en.wikipedia.org/wiki/UTM_parameters",
+   "fieldname": "enable_utm",
+   "fieldtype": "Check",
+   "label": "Enable UTM"
   }
  ],
  "grid_page_length": 50,
@@ -314,7 +329,7 @@
  "index_web_pages_for_search": 1,
  "issingle": 1,
  "links": [],
- "modified": "2026-02-04 16:16:57.618127",
+ "modified": "2026-02-06 16:11:13.538490",
  "modified_by": "Administrator",
  "module": "Selling",
  "name": "Selling Settings",
diff --git a/erpnext/selling/doctype/selling_settings/selling_settings.py b/erpnext/selling/doctype/selling_settings/selling_settings.py
index 775b5844c3e..8621f5f066d 100644
--- a/erpnext/selling/doctype/selling_settings/selling_settings.py
+++ b/erpnext/selling/doctype/selling_settings/selling_settings.py
@@ -10,6 +10,17 @@ from frappe.custom.doctype.property_setter.property_setter import make_property_
 from frappe.model.document import Document
 from frappe.utils import cint
 
+UTM_DOCTYPES = [
+	"Lead",
+	"Quotation",
+	"POS Invoice",
+	"POS Profile",
+	"Opportunity",
+	"Sales Order",
+	"Sales Invoice",
+	"Delivery Note",
+]
+
 
 class SellingSettings(Document):
 	# begin: auto-generated types
@@ -38,6 +49,7 @@ class SellingSettings(Document):
 		enable_cutoff_date_on_bulk_delivery_note_creation: DF.Check
 		enable_discount_accounting: DF.Check
 		enable_tracking_sales_commissions: DF.Check
+		enable_utm: DF.Check
 		fallback_to_default_price_list: DF.Check
 		hide_tax_id: DF.Check
 		maintain_same_rate_action: DF.Literal["Stop", "Warn"]
@@ -84,6 +96,9 @@ class SellingSettings(Document):
 		if old_doc.enable_tracking_sales_commissions != self.enable_tracking_sales_commissions:
 			toggle_tracking_sales_commissions_section(not self.enable_tracking_sales_commissions)
 
+		if old_doc.enable_utm != self.enable_utm:
+			toggle_utm_analytics_section(not self.enable_utm)
+
 	def validate_fallback_to_default_price_list(self):
 		if (
 			self.fallback_to_default_price_list
@@ -195,3 +210,14 @@ def toggle_tracking_sales_commissions_section(hide):
 			create_property_setter_for_hiding_field(doctype, "commission_section", hide)
 		if meta.has_field("sales_team_section"):
 			create_property_setter_for_hiding_field(doctype, "sales_team_section", hide)
+
+
+def toggle_utm_analytics_section(hide):
+	from erpnext.accounts.doctype.accounts_settings.accounts_settings import (
+		create_property_setter_for_hiding_field,
+	)
+
+	for doctype in UTM_DOCTYPES:
+		meta = frappe.get_meta(doctype)
+		if meta.has_field("utm_analytics_section"):
+			create_property_setter_for_hiding_field(doctype, "utm_analytics_section", hide)