diff --git a/erpnext/www/all-products/item_row.html b/erpnext/www/all-products/item_row.html
index 9fa7fa35395..b61785aa2d1 100644
--- a/erpnext/www/all-products/item_row.html
+++ b/erpnext/www/all-products/item_row.html
@@ -2,7 +2,7 @@
 	<div class="row no-gutters">
 		<div class="col-md-3">
 			<div class="card-body">
-				<a class="no-underline" href="{{ item.route }}">
+				<a class="no-underline" href="/{{ item.route }}">
 					<img class="website-image" src="{{ item.website_image or item.image or 'no-image.jpg' }}" alt="{{ item.item_name }}">
 				</a>
 			</div>
@@ -10,7 +10,7 @@
 		<div class="col-md-9">
 			<div class="card-body">
 				<h5 class="card-title">
-					<a class="text-dark" href="{{ item.route }}">
+					<a class="text-dark" href="/{{ item.route }}">
 						{{ item.item_name or item.name }}
 					</a>
 				</h5>