diff --git a/erpnext/stock/doctype/item/item.py b/erpnext/stock/doctype/item/item.py
index 6f454d5cb8b..f231aac086b 100644
--- a/erpnext/stock/doctype/item/item.py
+++ b/erpnext/stock/doctype/item/item.py
@@ -344,7 +344,7 @@ class Item(WebsiteGenerator):
 			if variant:
 				context.variant = frappe.get_doc("Item", variant)
 
-				for fieldname in ("website_image", "web_long_description", "description",
+				for fieldname in ("website_image", "website_image_alt", "web_long_description", "description",
 										"website_specifications"):
 					if context.variant.get(fieldname):
 						value = context.variant.get(fieldname)
diff --git a/erpnext/templates/generators/item/item_image.html b/erpnext/templates/generators/item/item_image.html
index 0dd4c3505e1..5d46a45053d 100644
--- a/erpnext/templates/generators/item/item_image.html
+++ b/erpnext/templates/generators/item/item_image.html
@@ -23,7 +23,7 @@
 	})
 </script>
 {% else %}
-{{ product_image(website_image or image or 'no-image.jpg') }}
+{{ product_image(website_image or image or 'no-image.jpg', alt=website_image_alt or item_name) }}
 {% endif %}
 
 <!-- Simple image preview -->