diff --git a/build.js b/build.js
index 8d39da11a..297fd0914 100644
--- a/build.js
+++ b/build.js
@@ -69,10 +69,17 @@ function generateFields() {
 
         validate(file, field, fieldSchema);
 
-        translations.fields[id] = {label: field.label};
+        var t = translations.fields[id] = {
+            label: field.label
+        };
+
+        if (field.placeholder) {
+            t.placeholder = field.placeholder;
+        }
+
         if (field.strings) {
             for (var i in field.strings) {
-                translations.fields[id][i] = field.strings[i];
+                t[i] = field.strings[i];
             }
         }
 
diff --git a/data/presets.yaml b/data/presets.yaml
index a1e404ad4..4a497fe3d 100644
--- a/data/presets.yaml
+++ b/data/presets.yaml
@@ -211,6 +211,7 @@ en:
         label: Type
       website: 
         label: Website
+        placeholder: "http://example.com/"
       wetland: 
         label: Type
       wheelchair: 
diff --git a/dist/locales/en.json b/dist/locales/en.json
index 97939097a..db5f3491a 100644
--- a/dist/locales/en.json
+++ b/dist/locales/en.json
@@ -655,7 +655,8 @@
                 "label": "Type"
             },
             "website": {
-                "label": "Website"
+                "label": "Website",
+                "placeholder": "http://example.com/"
             },
             "wetland": {
                 "label": "Type"
diff --git a/js/id/presets/field.js b/js/id/presets/field.js
index b6e751324..6e5525627 100644
--- a/js/id/presets/field.js
+++ b/js/id/presets/field.js
@@ -15,5 +15,9 @@ iD.presets.Field = function(id, field) {
         return field.t('label', {'default': id});
     };
 
+    field.placeholder = function() {
+        return field.t('placeholder', {'default': field.placeholder});
+    };
+
     return field;
 };
diff --git a/js/id/ui/preset/input.js b/js/id/ui/preset/input.js
index 85846c1b7..eafc818b6 100644
--- a/js/id/ui/preset/input.js
+++ b/js/id/ui/preset/input.js
@@ -14,7 +14,7 @@ iD.ui.preset.url = function(field) {
         input.enter().append('input')
             .attr('type', field.type)
             .attr('id', 'preset-input-' + field.id)
-            .attr('placeholder', field.placeholder || '');
+            .attr('placeholder', field.placeholder());
 
         input
             .on('blur', change)
diff --git a/js/id/ui/preset/localized.js b/js/id/ui/preset/localized.js
index a396913e0..e02678929 100644
--- a/js/id/ui/preset/localized.js
+++ b/js/id/ui/preset/localized.js
@@ -12,7 +12,7 @@ iD.ui.preset.localized = function(field, context) {
             .attr('type', 'text')
             .attr('id', 'preset-input-' + field.id)
             .attr('class', 'localized-main')
-            .attr('placeholder', field.placeholder || '');
+            .attr('placeholder', field.placeholder());
 
         input
             .on('blur', change)
diff --git a/js/id/ui/preset/textarea.js b/js/id/ui/preset/textarea.js
index 0fd78955d..e94ad9823 100644
--- a/js/id/ui/preset/textarea.js
+++ b/js/id/ui/preset/textarea.js
@@ -9,7 +9,7 @@ iD.ui.preset.textarea = function(field) {
 
         input.enter().append('textarea')
             .attr('id', 'preset-input-' + field.id)
-            .attr('placeholder', field.placeholder || '')
+            .attr('placeholder', field.placeholder())
             .attr('maxlength', 255);
 
         input