diff --git a/data/core.yaml b/data/core.yaml
index 216531433..44fbebb8a 100644
--- a/data/core.yaml
+++ b/data/core.yaml
@@ -1413,10 +1413,8 @@ en:
       tip: 'Find features with "fixme" tags'
       reference: 'A "fixme" tag indicates that a mapper has requested help with a feature.'
     generic_name:
-      title: Suspicious Names
       message: '{feature} has the suspicious name "{name}"'
       message_language: '{feature} has the suspicious name "{name}" in {language}'
-      tip: "Find features with generic or suspicious names"
       reference: "Names should be the actual, on-the-ground names of features."
     incompatible_source:
       title: Suspicious Sources
@@ -1425,6 +1423,9 @@ en:
         feature:
           message: '{feature} lists Google as a data source'
         reference: "Google products are proprietary and must not be used as references."
+    incorrect_name:
+      message: '{feature} has the mistaken name "{name}"'
+      message_language: '{feature} has the mistaken name "{name}" in {language}'
     invalid_format:
       title: Invalid Formatting
       tip: Find tags with unexpected formats
@@ -1475,6 +1476,9 @@ en:
       reference: "Sensitive data like personal phone numbers should not be tagged."
       contact:
         message: '{feature} might be tagged with private contact information'
+    suspicious_name:
+      title: Suspicious Names
+      tip: "Find features with generic or suspicious names"
     tag_suggests_area:
       message: '{feature} should be a closed area based on the tag "{tag}"'
       reference: "Areas must have connected endpoints."
@@ -1543,8 +1547,9 @@ en:
       remove_from_relation:
         title: Remove from relation
       remove_generic_name:
-        title: Remove the name
         annotation: Removed a generic name.
+      remove_mistaken_name:
+        annotation: Removed a mistaken name.
       remove_private_info:
         annotation: Removed private information.
       remove_proprietary_data:
@@ -1554,6 +1559,8 @@ en:
         annotation: Removed tag.
       remove_tags:
         title: Remove the tags
+      remove_the_name:
+        title: Remove the name
       reposition_features:
         title: Reposition the features
       reverse_feature:
diff --git a/dist/locales/en.json b/dist/locales/en.json
index d95cc845c..e94b4fd7b 100644
--- a/dist/locales/en.json
+++ b/dist/locales/en.json
@@ -1747,10 +1747,8 @@
                 "reference": "A \"fixme\" tag indicates that a mapper has requested help with a feature."
             },
             "generic_name": {
-                "title": "Suspicious Names",
                 "message": "{feature} has the suspicious name \"{name}\"",
                 "message_language": "{feature} has the suspicious name \"{name}\" in {language}",
-                "tip": "Find features with generic or suspicious names",
                 "reference": "Names should be the actual, on-the-ground names of features."
             },
             "incompatible_source": {
@@ -1763,6 +1761,10 @@
                     "reference": "Google products are proprietary and must not be used as references."
                 }
             },
+            "incorrect_name": {
+                "message": "{feature} has the mistaken name \"{name}\"",
+                "message_language": "{feature} has the mistaken name \"{name}\" in {language}"
+            },
             "invalid_format": {
                 "title": "Invalid Formatting",
                 "tip": "Find tags with unexpected formats",
@@ -1829,6 +1831,10 @@
                     "message": "{feature} might be tagged with private contact information"
                 }
             },
+            "suspicious_name": {
+                "title": "Suspicious Names",
+                "tip": "Find features with generic or suspicious names"
+            },
             "tag_suggests_area": {
                 "message": "{feature} should be a closed area based on the tag \"{tag}\"",
                 "reference": "Areas must have connected endpoints."
@@ -1926,9 +1932,11 @@
                     "title": "Remove from relation"
                 },
                 "remove_generic_name": {
-                    "title": "Remove the name",
                     "annotation": "Removed a generic name."
                 },
+                "remove_mistaken_name": {
+                    "annotation": "Removed a mistaken name."
+                },
                 "remove_private_info": {
                     "annotation": "Removed private information."
                 },
@@ -1942,6 +1950,9 @@
                 "remove_tags": {
                     "title": "Remove the tags"
                 },
+                "remove_the_name": {
+                    "title": "Remove the name"
+                },
                 "reposition_features": {
                     "title": "Reposition the features"
                 },
diff --git a/modules/validations/index.js b/modules/validations/index.js
index 224f349ef..345a0c034 100644
--- a/modules/validations/index.js
+++ b/modules/validations/index.js
@@ -3,14 +3,14 @@ export { validationCloseNodes } from './close_nodes';
 export { validationCrossingWays } from './crossing_ways';
 export { validationDisconnectedWay } from './disconnected_way';
 export { validationFixmeTag } from './fixme_tag';
-export { validationGenericName } from './generic_name';
+export { validationFormatting } from './invalid_format';
 export { validationImpossibleOneway } from './impossible_oneway';
 export { validationIncompatibleSource } from './incompatible_source';
-export { validationFormatting } from './invalid_format';
 export { validationMaprules } from './maprules';
 export { validationMismatchedGeometry } from './mismatched_geometry';
 export { validationMissingRole } from './missing_role';
 export { validationMissingTag } from './missing_tag';
 export { validationOutdatedTags } from './outdated_tags';
 export { validationPrivateData } from './private_data';
+export { validationSuspiciousName } from './suspicious_name';
 export { validationUnsquareWay } from './unsquare_way';
diff --git a/modules/validations/generic_name.js b/modules/validations/suspicious_name.js
similarity index 61%
rename from modules/validations/generic_name.js
rename to modules/validations/suspicious_name.js
index 931fd9eec..33153f5a4 100644
--- a/modules/validations/generic_name.js
+++ b/modules/validations/suspicious_name.js
@@ -6,8 +6,8 @@ import { validationIssue, validationIssueFix } from '../core/validation';
 import { actionChangeTags } from '../actions/change_tags';
 
 
-export function validationGenericName() {
-    var type = 'generic_name';
+export function validationSuspiciousName() {
+    var type = 'suspicious_name';
 
     // known list of generic names (e.g. "bar")
     var discardNamesRegexes = filters.discardNames.map(function(discardName) {
@@ -52,6 +52,7 @@ export function validationGenericName() {
     function makeGenericNameIssue(entityId, nameKey, genericName, langCode) {
         return new validationIssue({
             type: type,
+            subtype: 'generic_name',
             severity: 'warning',
             message: function(context) {
                 var entity = context.hasEntity(this.entityIds[0]);
@@ -68,7 +69,7 @@ export function validationGenericName() {
             fixes: [
                 new validationIssueFix({
                     icon: 'iD-operation-delete',
-                    title: t('issues.fix.remove_generic_name.title'),
+                    title: t('issues.fix.remove_the_name.title'),
                     onClick: function(context) {
                         var entityId = this.issue.entityIds[0];
                         var entity = context.entity(entityId);
@@ -93,6 +94,51 @@ export function validationGenericName() {
         }
     }
 
+    function makeIncorrectNameIssue(entityId, nameKey, incorrectName, langCode) {
+        return new validationIssue({
+            type: type,
+            subtype: 'not_name',
+            severity: 'warning',
+            message: function(context) {
+                var entity = context.hasEntity(this.entityIds[0]);
+                if (!entity) return '';
+                var preset = utilPreset(entity, context);
+                var langName = langCode && languageName(langCode);
+                return t('issues.incorrect_name.message' + (langName ? '_language' : ''),
+                    { feature: preset.name(), name: incorrectName, language: langName }
+                );
+            },
+            reference: showReference,
+            entityIds: [entityId],
+            hash: nameKey + '=' + incorrectName,
+            fixes: [
+                new validationIssueFix({
+                    icon: 'iD-operation-delete',
+                    title: t('issues.fix.remove_the_name.title'),
+                    onClick: function(context) {
+                        var entityId = this.issue.entityIds[0];
+                        var entity = context.entity(entityId);
+                        var tags = Object.assign({}, entity.tags);   // shallow copy
+                        delete tags[nameKey];
+                        context.perform(
+                            actionChangeTags(entityId, tags),
+                            t('issues.fix.remove_mistaken_name.annotation')
+                        );
+                    }
+                })
+            ]
+        });
+
+        function showReference(selection) {
+            selection.selectAll('.issue-reference')
+                .data([0])
+                .enter()
+                .append('div')
+                .attr('class', 'issue-reference')
+                .text(t('issues.generic_name.reference'));
+        }
+    }
+
 
     var validation = function checkGenericName(entity) {
         // a generic name is okay if it's a known brand or entity
@@ -100,15 +146,25 @@ export function validationGenericName() {
 
         var issues = [];
 
+        var notNames = (entity.tags['not:name'] || '').split(';');
+
         for (var key in entity.tags) {
             var m = key.match(/^name(?:(?::)([a-zA-Z_-]+))?$/);
             if (!m) continue;
 
-            var value = entity.tags[key];
-            if (isGenericName(value, entity.tags)) {
-                var langCode = null;
-                if (m.length >=2) langCode = m[1];
+            var langCode = m.length >= 2 ? m[1] : null;
 
+            var value = entity.tags[key];
+            if (notNames.length) {
+                for (var i in notNames) {
+                    var notName = notNames[i];
+                    if (value === notName) {
+                        issues.push(makeIncorrectNameIssue(entity.id, key, value, langCode));
+                        continue;
+                    }
+                }
+            }
+            if (isGenericName(value, entity.tags)) {
                 issues.push(makeGenericNameIssue(entity.id, key, value, langCode));
             }
         }
diff --git a/test/index.html b/test/index.html
index 571ca9107..378346730 100644
--- a/test/index.html
+++ b/test/index.html
@@ -155,7 +155,6 @@
     <script src='spec/validations/almost_junction.js'></script>
     <script src='spec/validations/crossing_ways.js'></script>
     <script src='spec/validations/disconnected_way.js'></script>
-    <script src='spec/validations/generic_name.js'></script>
     <script src='spec/validations/incompatible_source.js'></script>
     <script src='spec/validations/mismatched_geometry.js'></script>
     <script src='spec/validations/missing_role.js'></script>
@@ -163,6 +162,7 @@
     <script src='spec/validations/old_multipolygon.js'></script>
     <script src='spec/validations/outdated_tags.js'></script>
     <script src='spec/validations/private_data.js'></script>
+    <script src='spec/validations/suspicious_name.js'></script>
 
     <script>
         window.mocha.run();
diff --git a/test/spec/validations/generic_name.js b/test/spec/validations/suspicious_name.js
similarity index 63%
rename from test/spec/validations/generic_name.js
rename to test/spec/validations/suspicious_name.js
index f128fb8ff..ba2fb186e 100644
--- a/test/spec/validations/generic_name.js
+++ b/test/spec/validations/suspicious_name.js
@@ -1,4 +1,4 @@
-describe('iD.validations.generic_name', function () {
+describe('iD.validations.suspicious_name', function () {
     var context;
 
     beforeEach(function() {
@@ -20,7 +20,7 @@ describe('iD.validations.generic_name', function () {
     }
 
     function validate() {
-        var validator = iD.validationGenericName(context);
+        var validator = iD.validationSuspiciousName(context);
         var changes = context.history().changes();
         var entities = changes.modified.concat(changes.created);
         var issues = [];
@@ -64,7 +64,8 @@ describe('iD.validations.generic_name', function () {
         var issues = validate();
         expect(issues).to.have.lengthOf(1);
         var issue = issues[0];
-        expect(issue.type).to.eql('generic_name');
+        expect(issue.type).to.eql('suspicious_name');
+        expect(issue.subtype).to.eql('generic_name');
         expect(issue.entityIds).to.have.lengthOf(1);
         expect(issue.entityIds[0]).to.eql('w-1');
     });
@@ -74,7 +75,8 @@ describe('iD.validations.generic_name', function () {
         var issues = validate();
         expect(issues).to.have.lengthOf(1);
         var issue = issues[0];
-        expect(issue.type).to.eql('generic_name');
+        expect(issue.type).to.eql('suspicious_name');
+        expect(issue.subtype).to.eql('generic_name');
         expect(issue.entityIds).to.have.lengthOf(1);
         expect(issue.entityIds[0]).to.eql('w-1');
     });
@@ -84,7 +86,36 @@ describe('iD.validations.generic_name', function () {
         var issues = validate();
         expect(issues).to.have.lengthOf(1);
         var issue = issues[0];
-        expect(issue.type).to.eql('generic_name');
+        expect(issue.type).to.eql('suspicious_name');
+        expect(issue.subtype).to.eql('generic_name');
+        expect(issue.entityIds).to.have.lengthOf(1);
+        expect(issue.entityIds[0]).to.eql('w-1');
+    });
+
+    it('ignores feature with a non-matching `not:name` tag', function() {
+        createWay({ shop: 'supermarket', name: 'Lou\'s', 'not:name': 'Lous' });
+        var issues = validate();
+        expect(issues).to.have.lengthOf(0);
+    });
+
+    it('flags feature with a matching `not:name` tag', function() {
+        createWay({ shop: 'supermarket', name: 'Lous', 'not:name': 'Lous' });
+        var issues = validate();
+        expect(issues).to.have.lengthOf(1);
+        var issue = issues[0];
+        expect(issue.type).to.eql('suspicious_name');
+        expect(issue.subtype).to.eql('not_name');
+        expect(issue.entityIds).to.have.lengthOf(1);
+        expect(issue.entityIds[0]).to.eql('w-1');
+    });
+
+    it('flags feature with a matching a semicolon-separated `not:name` tag', function() {
+        createWay({ shop: 'supermarket', name: 'Lous', 'not:name': 'Louis\';Lous;Louis\'s' });
+        var issues = validate();
+        expect(issues).to.have.lengthOf(1);
+        var issue = issues[0];
+        expect(issue.type).to.eql('suspicious_name');
+        expect(issue.subtype).to.eql('not_name');
         expect(issue.entityIds).to.have.lengthOf(1);
         expect(issue.entityIds[0]).to.eql('w-1');
     });