diff --git a/modules/validations/outdated_tags.js b/modules/validations/outdated_tags.js
index e695086d7..f4a518975 100644
--- a/modules/validations/outdated_tags.js
+++ b/modules/validations/outdated_tags.js
@@ -103,7 +103,8 @@ export function validationOutdatedTags(context) {
                 if (match.d) continue;
 
                 var brand = brands.brands[match.kvnd];
-                if (brand && brand.tags['brand:wikidata']) {
+                if (brand && brand.tags['brand:wikidata'] &&
+                    brand.tags['brand:wikidata'] !== entity.tags['not:brand:wikidata']) {
                     subtype = 'noncanonical_brand';
 
                     var keepTags = ['takeaway'].reduce(function(acc, k) {