diff --git a/src/remove_ai_watermarks/image_io.py b/src/remove_ai_watermarks/image_io.py
index 4eab43a..954958f 100644
--- a/src/remove_ai_watermarks/image_io.py
+++ b/src/remove_ai_watermarks/image_io.py
@@ -29,6 +29,7 @@ from remove_ai_watermarks._internal.constants import PNG_SIGNATURE
 
 if TYPE_CHECKING:
     from numpy.typing import NDArray
+    from PIL.Image import Image as PILImage
 
 log = logging.getLogger(__name__)
 
@@ -72,7 +73,11 @@ def _pil_read(path: str | Path, flags: int) -> NDArray[Any] | None:
     """Decode via Pillow (HEIC/AVIF and any other Pillow-readable container) into the
     cv2 layout ``flags`` implies: grayscale, 3-channel BGR, or BGRA when the source has
     alpha and ``IMREAD_UNCHANGED`` was requested. Returns None if Pillow (with the
-    optional HEIF plugin) still cannot open it. No EXIF auto-rotation, matching cv2."""
+    optional HEIF plugin) still cannot open it.
+
+    We ask for no EXIF auto-rotation, but Pillow's TIFF reader applies it anyway and
+    cannot be told not to, so a TIFF raster comes back upright. That is handled where
+    it matters, in :func:`_read_display_tags`."""
     import cv2
     import numpy as np
 
@@ -151,6 +156,8 @@ def _register_heif() -> None:
 # AI-provenance tags the metadata strip exists to drop.
 
 _ORIENT_EXIF_TAG = 0x0112  # EXIF ImageIFD.Orientation
+_TIFF_IMAGE_WIDTH = 256  # TIFF ImageWidth, the stored raster's columns
+_TIFF_IMAGE_LENGTH = 257  # TIFF ImageLength, the stored raster's rows
 # Orientations that transpose width and height (the 90-degree rotations). Only these
 # can be detected by comparing the raster's shape with the source's stored size;
 # the mirror/180 values (2, 3, 4) keep today's tagless behaviour because no cheap
@@ -175,6 +182,23 @@ def _orientation_exif(orient: int | None, *, prefixed: bool) -> bytes | None:
     return dumped[6:] if dumped.startswith(b"Exif\x00\x00") else dumped
 
 
+def _stored_size(im: PILImage) -> tuple[int, int]:
+    """The size the container STORES, which is not always ``Image.size``.
+
+    Pillow's TIFF reader applies the EXIF orientation itself: it hands back a turned
+    raster and reports the upright size. Comparing that against a turned raster says
+    "still in stored orientation" for pixels that are already upright, and the tag
+    rides along into a second rotation. The TIFF IFD keeps the real stored geometry in
+    ImageWidth/ImageLength, and no other Pillow plugin exposes ``tag_v2``.
+    """
+    tags = getattr(im, "tag_v2", None)
+    if tags is not None:
+        width, height = tags.get(_TIFF_IMAGE_WIDTH), tags.get(_TIFF_IMAGE_LENGTH)
+        if isinstance(width, int) and isinstance(height, int):
+            return width, height
+    return im.size
+
+
 def _read_display_tags(source: Path, raster_shape: tuple[int, int]) -> tuple[bytes | None, int | None]:
     """Extract ``(icc_profile, orientation)`` from ``source`` for a raster of ``raster_shape``.
 
@@ -191,6 +215,9 @@ def _read_display_tags(source: Path, raster_shape: tuple[int, int]) -> tuple[byt
     tag and keeps today's behaviour rather than risk a double rotation. ICC travels
     in every case: it describes colour, not geometry. Failures read as "no tags":
     the restore is an enhancement, never a reason to fail a write.
+
+    The stored size cannot be read straight off ``Image``: Pillow's TIFF reader
+    reports the upright one, so it comes through :func:`_stored_size`.
     """
     _register_heif()
     try:
@@ -201,7 +228,7 @@ def _read_display_tags(source: Path, raster_shape: tuple[int, int]) -> tuple[byt
         with Image.open(source) as im:
             icc = im.info.get("icc_profile")
             orient = im.getexif().get(_ORIENT_EXIF_TAG)
-            stored_w, stored_h = im.size
+            stored_w, stored_h = _stored_size(im)
     except Exception:
         return None, None
     if not (isinstance(icc, bytes) and icc):
diff --git a/tests/test_image_io.py b/tests/test_image_io.py
index 3d8457f..1a07d0f 100644
--- a/tests/test_image_io.py
+++ b/tests/test_image_io.py
@@ -410,3 +410,39 @@ class TestRemoverWriteCarriesDisplayTags:
         with Image.open(out) as im:
             assert im.info.get("icc_profile") == icc
             assert im.getexif().get(0x0112) is None
+
+
+class TestTiffOrientation:
+    """Pillow's TIFF reader applies the EXIF orientation itself, and reports the
+    upright size while doing it. A stored-size comparison against ``Image.size``
+    therefore matches for a raster that is already upright, and the tag is carried
+    onto it -- a viewer then turns the picture a second time."""
+
+    ORIENT = 6  # Rotate 90 CW.
+
+    @staticmethod
+    def _tagged(path: Path, orient: int) -> Path:
+        """A 96x64 stored raster carrying ``orient``, written by the container itself."""
+        import piexif
+        from PIL import Image
+
+        exif = piexif.dump({"0th": {piexif.ImageIFD.Orientation: orient}})
+        Image.new("RGB", (96, 64), "red").save(path, exif=exif)
+        return path
+
+    @staticmethod
+    def _out_orientation(path: Path) -> object:
+        from PIL import Image
+
+        with Image.open(path) as im:
+            return im.getexif().get(0x0112)
+
+    def test_a_turned_tiff_decode_is_not_tagged_into_a_second_rotation(self, tmp_path: Path) -> None:
+        src = self._tagged(tmp_path / "src.tif", self.ORIENT)
+        raster = image_io.imread(src, cv2.IMREAD_UNCHANGED)
+        assert raster is not None
+        # Pillow already applied the rotation: the raster is upright, 64x96.
+        assert (raster.shape[1], raster.shape[0]) == (64, 96)
+        out = tmp_path / "out.png"
+        assert image_io.imwrite(out, raster, display_tags_from=src) is True
+        assert self._out_orientation(out) is None